Are you feeling stuck by a lack of digital skills for work or business?
Why This Course
Week 1: INTRODUCTION TO ONLINE BUSINESS.
Module 1: Understanding Online Business: This module delves into the essence of online businesses in the context of modern society. The module provides a comprehensive introduction to e-commerce and affiliate marketing, offering insights into the world of digital products and services.
Module 2: Identifying and Analysing Business Ideas: This module guides participants through a detailed exploration of 75 online business ideas. This module emphasizes the importance of niche research and analysis techniques, equipping learners with the knowledge to identify their ideal customer base and understand their specific needs and preferences.
Week 2: SETTING UP YOUR ONLINE BUSINESS.
Module 3: Business Planning and Strategy: This is dedicated to the development of a robust business plan. It covers essential topics such as budgeting and financial planning for start-ups, providing insights into securing start-up funding. Additionally, this module educates on the legal and ethical considerations necessary for setting up a business.
Module 4: Digital Tools and Technologies: This module aims to familiarize participants with essential digital tools vital for online business success. It includes practical knowledge on building a website or an online store and harnessing social media for effective business development.
Week 3: MARKETING & CUSTOMER ENGAGEMENT.
Module 5: Fundamentals of Digital Marketing: This unit introduces the basics of digital marketing. It covers crucial areas like SEO and content marketing, along with social media marketing strategies to enhance online visibility and customer engagement.
Module 6: Business Branding and Customer Relationship: This is designed to teach effective customer engagement strategies. It emphasizes the importance of building a community around a brand, enhancing the participants’ ability to establish a strong, relatable brand identity.
Module 7: The Art and Science of Selling. This week is centred around understanding the psychological aspects of sales, including building rapport and the psychology of persuasion. It also explores the impact of technology in sales, such as the use of CRM systems, automated responders, and data analytics, equipping participants with the knowledge to leverage technology for enhancing sales interactions and outcomes.
Module 8: Analysing and Launching an Online Business Project: This week is critical for applying the concepts learned throughout the course. Participants will explore various business niches and ideas, identifying suitable online business opportunities. The culmination of this week is the creation and launch of an online business project, enabling participants to put their learning into practice and kickstart their entrepreneurial journey.